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From an online article through Buffer by Leo Widrich…http://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains

“Quick last fact: Our brain learns to ignore certain overused words and phrases that used to make stories awesome

Oh and one last thing. Scientists, in the midst of researching the topic of storytelling have also discovered, that certain words and phrases have lost all storytelling power:

“Some scientists have contended that figures of speech like “a rough day” are so familiar that they are treated simply as words and no more.”

This means, that the frontal cortex – the area of your brain responsible to experience emotions, can’t be activated with these phrases. It’s something that might be worth remembering when crafting your next story.”